At 21, LeBron James made a key move by bringing in his childhood friend, Maverick Carter, as his business advisor.

Carter played a major role in shaping LeBron’s success beyond basketball. He helped secure a $30 million equity deal with Beats by Dre and facilitated LeBron’s 2% stake in Liverpool FC, which later grew to around $100 million. Together, they also co-founded SpringHill Company, a media venture that raised $725 million.
With Carter’s guidance, LeBron built a thriving business empire, becoming the first active NBA player to surpass a $1 billion net worth. Their partnership has turned LeBron into not just a legendary athlete, but also a highly successful entrepreneur.

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